STATEN ISLAND, N.Y. — Thanksgiving is my favorite family holiday, with its closeness of family and focus on making food over-the-top delicious. Plus, thoughts of the day now bring back happy memories as a child — our fashion-forward Aunt Alice, Uncle Wesley’s traditional untraditional grace (Tweet, Tweet. Thanks for the meat. Yay, God!) and my grandmother, Lillian, a long-time worker at Macy’s.
And that brings us to the Macy’s Thanksgiving Day Parade, a wondrous thing about November.
The world's largest store hosts the world's largest turkey. This photo is from 1985 as the float passes Macy's flagship store in Herald Square. (Advance File Photo/Macy's Press Photo)
If a family member or you have a history with Macy’s — or you recall the frigid air while standing as a spectator along the parade route — then you’ll truly appreciate this bit of news. Earlier this week, Macy’s unveiled a 3-D mockup of the newest float in its 96th procession — Wonder Bread’s “The Wondership.” True to the fluffy nature of the bread by which it is inspired, the Macy’s Parade Studio artisans designed the piece as if it were floating on cloud puffs.
Left, Jordan Dabby, producer of Macy’s Thanksgiving Day Parade, and Ashley Smith, the Wonder brand manager. (Staten Island Advance/Pamela Silvestri)
At the announcement on details of the float, brand ambassador Ashley Smith of Georgia-based Wonder Bread told the group the company’s logo design roots.
What wonderful things can come by Wonder Bread, including a stuffing recipe, accompanied below. (Staten Island Advance/Pamela Silvestri)
The float channels Wonder Bread founder Elmer Cline’s experience of actual wonder over 100 years ago upon seeing a hot air balloon race at the Indianapolis Speedway. Back in the day, Smith explained, balloons moved through the air, each colored in primary hues of red, yellow and blue.
Micheal Munoz of The Kitchen Gaily at the Macy's Thanksgiving Day Parade announcement at Gary's Loft NYC, a penthouse apartment painted white as the backdrop to Wonder's red, blue and yellow balloon logo by The High Life Productions Co. (Mike Vitelli/BFA.com)
With that in mind, Smith said, “[Elmer] knew that he really had this extra special, extra soft bread. The iconic red, yellow and blue balloons that you see still on package today are reminiscent of those hot air balloons.”
She added, “As The Wondership floats through the streets of New York City for the very first time it will be propelled by those iconic [colors] empowered by confetti to inspire everyone to keep looking up.”
A photo op: Mike Vitelli from BFA.com shoots Wonder Bread afloat. (Staten Island Advance/Pamela Silvestri)
Additionally, Wonder Bread has launched a social media sweepstakes on Instagram, Facebook, Instagram and Twitter, for a chance to win a trip to New York City and attend the 2022 Parade.
Now serving Wonder Bread: The menu for the announcement of the "The Wondership" was, of course, built on Wonder Bread. Crafted by Rapt NY's chefs, here are French Onion Soup Tartlets with turkey jus, cheesy Wonder Bread garlic crouton and a fried sage leaf. (Staten Island Advance/Pamela Silvestri)
For those of us locals a ferry ride away from the event, the prize includes round-trip ground transport to and from the hotel, three nights hotel accommodations at a hotel of the Sponsor’s choice, a $500 cash allowance as a pre-paid gift card and two parade tickets. The sweepstakes is live until Oct. 31, 2022 — Macys.wonderbread.com. Sweepstakes champs or not, the parade airs on NBC Thanksgiving Day from 9 a.m. to noon EST.
Today, Wonder Bread is powered by Flowers Foods. The nationwide bakery now bakes other famed brands like Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Some might remember the themes of Wonder Bread ads through the years including its motto “Helps build strong bodies 12 ways.”
If you remember taking a tour of Wonder Bread production in the New York area, you’re not alone. In elementary school at St. Joseph Hill Academy we took a bumpy yellow bus ride to the Wonder Bread bakery in Jamaica, Queens. The historic factory, originally opened as Shults Bread Company, closed in 2010.
Wonder Bread-fueled stuffing for Thanksgiving. (Courtesy of Wonder)
WONDER BREAD STUFFING
INGREDIENTS
1 loaf of Wonder Classic White Bread
½ cup unsalted butter
3 cups chopped onion
2 ½ cups chopped celery
1 clove garlic, finely chopped
1 ½ tablespoons chopped fresh sage
1 ½ tablespoons chopped fresh thyme
2 teaspoons celery seeds
Pinch of grated nutmeg
Pinch of ground cloves
1 teaspoon kosher salt
½ teaspoon freshly ground black pepper
1 ½ cup low-salt chicken broth
The recipe takes about an hour start-to-finish. (Courtesy of Wonder)
DIRECTIONS
In a large skillet over medium heat, melt half the butter. Add onion, celery, garlic, sage, thyme, celery seeds, nutmeg, cloves, and salt.
Cover and cook until onions are soft, about 5 to 7 minutes. Remove from heat.
In a large bowl, toss the sautéed vegetables with bread cubes and season with pepper. Melt the remaining butter and pour over stuffing along with broth, then toss to coat.
Bake covered at 325° F until heated through, about 50 minutes. For a crisp top, uncover for the last 15 minutes of baking.
— Recipe from the Wonder Bread kitchens
Vintage detail at the Wonder Bread float announcement at Gary's Loft NYC. (Staten Island Advance/Pamela Silvestri)
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