Gen Z is the inspiration behind a new bedding collaboration by two major sleep solutions companies.
Allied Home has forged a licensing partnership with Simmons Beauty Rest for the launch of the new Simmons Natural-Filled bedding collection, which officially launches during New York Home Fashions Market next week.
Ready to hit retail stores by first quarter of 2022, the new program was developed to complement the 150 year-old mattress brand’s new voice and image, which is drawn from “how Gen Z is hanging out in beds today – a place where younger people are spending more time than just getting sleep.”
Jody Folino, Allied Home president of sales and merchandising, elaborated: “Gen Z use their bedrooms – and particularly their beds – as a creative space to work from home or consume and create content. We are excited to offer a line of cozy bedding pieces to help keep them as comfortable and inspired as possible. [And] we are delighted to collaborate with such a legendary brand and be part of its new basic bedding collection.”
Gen Z was born between 1997-2012 and has been raised on the internet and social media.
Components of the Natural-Filled bedding program include: the Natural Fill Pillow, Natural Fill Body Pillow, Natural Fill Mattress Topper, Natural Fill Comforter and Natural Fill Blanket and Throw. Keeping easy-care core to the collection, every piece is made with cooling knit made of 100% polyester microfiber and filled with 100% RDS Prime Feather Fiber. That means everything is moisture wicking, quick to dry and machine washable.
To gain the attention of its target audience, Simmons has partnered with influential Tik Tok stars Charli and Dixie D’Amelio t promote the collection.
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September 29, 2021 at 07:48PM
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Allied Home, Simmons align for new natural-filled bedding - Home Textiles Today
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