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Saweetie and P-Lo are showing hometown pride.
The two Northern California native rappers joined forces on the brand-new San Francisco 49ers anthem "Do It for the Bay," which dropped Friday alongside a music video, all created in partnership with the NFL team.
A high-energy hip-hop track, "Do It for the Bay" finds Saweetie, 30, and P-Lo, 32, rapping lyrics about their love for and loyalty to football team, referencing its signature red and gold colors as well as California's Bay Area.
Warner Records
"Do your dance, do your dance / We just came through the end zone again / 'What we standin' on?' — Real big business / City of the dubs, you know we stay winnin'," both artists rap on the song ahead of its chorus, which features the simple lines: "OK, OK, OK, OK / Do it for the Bay."
In the song's music video, both performers rock 49ers merchandise and perform "Do It for the Bay" as footage from the team's games is interspersed throughout the clip. P-Lo pays homage to San Francisco's Levi's Stadium by wearing head-to-toe Levi's provided by the brand.
Saweetie expressed enthusiasm for the collaboration and referenced the 49ers' loyal fanbase in a statement. "I’m excited to share our new 49ers single designed to hype up the team and The Faithful for this playoffs run! I want to thank the 49ers organization for this opportunity," she said.
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The Grammy-nominated "Tap In" musician continued, "Shout out to P-Lo for doing what he does. I love that we were able to collaborate and make something that’s so Bay-triotic, as P-Lo would say."
P-Lo echoed her thoughts in a statement of his own. "Big thanks to the 49ers for their commitment to bridging sports and Bay Area culture," he said. "I've been wanting to release music with Saweetie and with both of us being die-hard 49ers fans, this a great opportunity to come together and show our pride for The Bay."
The 49ers' senior director of brand marketing, Allie Dicken, gave thanks to the two artists in a statement, "We’re grateful to iconic Bay Area artists and 49ers Faithful, Saweetie and P-Lo, for creating a song that celebrates our team and gives The Faithful a new song for their gameday soundtracks."
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Dicken continued, "We’re lucky to be based in a region that is thriving with talent, diversity, and innovation, and excited that Saweetie and P-Lo were able to capture those values in this new anthem for The Bay."
It's likely "Do It for the Bay" will be played over the speakers at Levi's Stadium quite soon, as the 49ers are set to play their home sporting venue on Saturday in a game against the Green Bay Packers.
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January 20, 2024 at 05:25AM
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Saweetie and P-Lo Join Forces on San Francisco 49ers Anthem 'Do It for the Bay' - PEOPLE
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